Apple's first product launch since the death of Steve Jobs |
It
said the resolution of the display was 2,048 by 1,536 pixels. The tablet is
also powered by a new A5X chip with improved graphics performance.
Chief
executive Tim Cook claimed to have "redefined once again the category
Apple created". Apple dominates the market but should face a fresh
challenge later this year when tablets running the full Windows 8 system are
expected to go on sale.
The
new iPad - which is simply called by that name - also features a 5-megapixel
camera sensor. It will be able to run on 4G LTE networks where the service is
available and can act as a wi-fi hotspot for other devices if carriers allow
the function.
It
is 9.4mm deep, slightly thicker than the 8.8mm profile of the iPad 2. The basic
16GB model with only wi-fi will cost £399 and the top of the range 64GB model
with wi-fi and 4G will cost £659.
Apple's
marketing chief Phil Schiller said the tablet has the same 10-hour estimated
battery life as the previous model using only wi-fi. That limit shortens by an
hour when using 4G.
It
is due to go on sale on 16 March in the UK, US, Canada, Germany, France,
Switzerland, Hong Kong, Singapore, Australia and Japan. The previous model will
stay on sale at a reduced price, starting at £329. Mr Schiller said that would
make it more affordable for schools to buy the machine. The firm also announced
an upgraded TV box which can now handle 1080p video.
Films
and TV shows will be sold via its iTunes store in the high-definition format.
Mixed reactions
IMS
Research said Apple accounted for 62% of the global tablet market in 2011.
Ahead of the press conference it said it expected that share to rise to 70%
this year. Analysts at Gartner said they expected Apple to maintain its lead
and increase the volume of tablets sold - but added that the launch did not
contain any news to cause them to increase their "bullish" forecasts.
"I'd
call the new iPad an evolutionary device with some revolutionary
experiences," said research director Michael Gartenberg.
Others
expressed disappointment following the news noting that the new device's
display did not include haptic touch-feedback technology or access to the
iPhone 4S' voice-controlled Siri "intelligent assistant" as rumoured.
"As
tablets are increasingly being used for personal media consumption, it is
promising to see a better screen resolution," said Fred Huet, managing
director of Greenwich Consulting.
"But
will this be enough to ensure Apple's competitive lead in the marketplace?
No." However, the new iPad won praise from journalists at Engadget who
were among the first to try out the tablet. They noted that the improved screen
resolution should lead to improved apps. "Apple just put an insane amount
of real estate in the hands of crafty developers, and frankly, we can't wait to
see what they cook up.